Boosting vs. Paid Ads for Dummies

A Strategic and Simple Guide for Businesses

Understanding the Basics

Boosting:
Boosting a post is a simplified method offered by Meta to increase the visibility of a particular post on your business page. It's a quick and easy way to get your content in front of a larger audience for the specific purpose of either increasing your followers or getting traffic to your website.

Paid Ads:
Paid ads, on the other hand, involve creating a more complex and targeted advertising campaign through Meta Ads Manager. This approach allows for greater customisation, precision, and control over various parameters.

When to Boost:

1. When to Boost:
   Quick Visibility: If your goal is to quickly increase the visibility of a specific post to a broader audience, boosting can be an effective option.

2. Limited Time Offer:
   Boosting is ideal for promoting limited-time offers, events, or promotions where a quick response is essential.

3. Simple Metrics:
   If you're looking for basic metrics and insights, boosting provides straightforward data on post performance.
   

When to Use Paid Ads:

1. Strategic Targeting:
   For businesses with specific audience demographics, behaviours, or interests, paid ads allow for more advanced targeting options.

2. Diverse Ad Formats:
   If your marketing strategy includes various ad formats such as carousel ads, slideshows, or video ads, the Ads Manager offers more creative flexibility.

3. A/B Testing:
   If you want to experiment with different ad creatives, headlines, or calls-to-action, the Ads Manager allows for A/B testing to refine your strategy.

Recommendations:

1. Know Your Objectives:
   Clearly define your marketing objectives. Boosting is excellent for quick visibility, while paid ads are more suitable for comprehensive campaigns aligned with specific goals.

2. Understand Your Audience:
   Consider the nature of your target audience. If precision in targeting is crucial, especially for niche markets, opt for Ads Manager.

3. Budget Considerations:
   Assess your budget and allocate resources accordingly. Boosting is generally more cost-effective for quick wins, while paid ads require a more significant investment for comprehensive campaigns.

4. Content Complexity:
   If your content is straightforward and a quick boost aligns with your strategy, go for it. For more complex messages or campaigns, Ads Manager provides the tools needed.

The decision between boosting and paid ads depends on the unique characteristics and goals of your business. A thoughtful approach, considering your audience, budget, and campaign objectives, will guide you toward the most effective strategy on Meta. At Kennedy we manage both boosting, paid and Google ads to find out more about exactly what is the right choice for you reach out to the team.

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